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Gap Inc. taps American fashion designer Zac Posen as creative director

Zac Posen

Zac Posen has been named creative director of Gap Inc. and chief creative officer of Old Navy.

Gap Inc. continues to bolster its executive leadership teams under the direction of its new CEO, Richard Dickson.

The apparel retailer has appointed celebrated fashion designer Zac Posen as executive VP, creative director of Gap Inc. and as chief creative officer of Old Navy.

Posen is an award-winning designer, known for his technical excellence and body positive designs. His 25-year plus career has included red-carpet couture, ready to wear, accessories, costume design and more.

“I’m thrilled to welcome Zac Posen, one of America’s most celebrated designers, at the onset of an exciting new chapter for Gap Inc.,” stated Dickson, who took the reins as president and CEO of Gap Inc. in August. “His technical expertise and cultural clarity have consistently evolved American fashion, making him a great fit for the company as we ignite a new culture of creativity across the portfolio and reinvigorate our storied brands.”

As chief creative officer of Old Navy, Posen’s immediate focus will be leading design, merchandising and marketing for the brand. Old Navy is Gap Inc.’s largest brand and also the second largest apparel brand in the U.S. Posen will work hand-in-hand with Haio Barbeito, president and CEO of Old Navy, reporting directly to him.

“Given our scale and sizeable customer reach, Old Navy provides a tremendous canvas for Zac’s talent and creativity,” Barbeito said. “And his leadership will add a new dimension to Old Navy as we reassert the brand with renewed authority in fit, quality and style for the family.”

As creative director of Gap Inc., Posen will serve as a “cultural curator” and creative partner to Dickson, joining the company’s executive leadership team. Posen’s appointment follows those of Eric Chan to chief business and strategy officer and Amy Thompson to chief people officer, as the company strengthens its leadership team with best-in-class talent to support its efforts, “redefining Gap Inc. for a new era through continued operational and financial rigor, brand reinvigoration and greater cultural relevance,” according to the Gap press release.

“Gap Inc. and its brands have shaped American fashion and pop culture for decades and there’s so much potential at Old Navy,” Posen said. “I’m eager to join Gap Inc. now as brand reinvigoration kicks up across the portfolio, rooted in great product, experiences, and a new culture of creativity.”