Taylor Swift has become a fixture at Kansas City Chiefs games this season after going public with her relationship with tight end Travis Kelce in late September.
From her first time cheering on her man at Arrowhead Stadium to watching his team advance to the Super Bowl LVIII, the pop star, 34, has earned a stylish reputation for her chic game day outfits.
In addition to often coordinating looks like her fellow WAG, Brittany Mahomes, who is married to quarterback Patrick Mahomes, the 14-time Grammy winner has made a point to help support small and women-owned businesses by rocking their designs on the NFL sidelines.
She has also cultivated fun new friendships with NFL wags Brittany and Travis’ brother Jason’s wife Kylie.
Ahead of her highly-anticipated appearance at the 2024 Super Bowl in Las Vegas, DailyMail.com rounded up everything she’s worn while supporting Kelce on his journey to play in his fourth Super Bowl appearance in five seasons.
September 24, 2023
While making her first appearance to one of Kelce’s games, the Karma hitmaker nearly broke the internet as fans speculated whether she and the nine-time Pro Bowler were an item.
For the occasion, she wore a a Dôen button-up tank top, a Chiefs windbreaker, black denim Ksubi shorts, and New Balance 550 sneakers.
To complete the look, the Swift sported her signature scarlet pout, crescent earrings from Jacquie Aiche, a pair of red and white sneakers and $3,450 Louis Vuitton Camera Box Bag, which does not adhere to NFL purse regulations.
Although the pair initially played it coy on whether they were dating, she later confirmed that before her first game day they had already spend a ‘significant amount of time’ together.
‘I’m grateful for, because we got to get to know each other. By the time I went to that first game, we were a couple. I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date,’ she told Time Magazine in December.
October 1, 2023
While she was not decked out in Chiefs merch for her second game, the singer blended right in with wives and girlfriends of high-profile sportsmen and women (WAGS).
She also solidified her position as a fashion influencer to football fans, who quickly bought out her high-rise Area shorts adorned with crystals and spiky studs.
Despite the hefty $700 price tag, the bottoms sold out everywhere online.
Swift, who invited her pals Hugh Jackman, Blake Lively and Ryan Reynolds to watch Kelce play, also rocked a black leather jacket and $1,795 Christian Louboutin boots.
As expected, she continued her tradition of wearing her trademark red lipstick.
October 12, 2023
As she watched the Chiefs take on the Denver Broncos, the Our Song crooner made it clear which team she was rooting for in a chic Chiefs windbreaker, gifted to her by sports reporter Erin Andrews.
The piece from Andrews’ WEAR line, worn over a a Balenciaga corset top, sold out in minutes after the singer was spotted wearing it.
While speaking about Swift’s impact on her business, the mother-of-one said their sales had ‘gone through the roof with Kansas City.’
‘As soon as she wore it, I saw it,’ the broadcaster said during an appearance on Late Night with Seth Meyers. ‘I started screaming and freaking out and singing all my favorite Swiftie songs. And then yeah, we restocked and we sold out. And thank you, thank you Taylor Swift.’
The Cats actress opted to style her blonde hair in a flirty ponytail and accessorized with a pair of Prada boots and gold jewelry.
October 22, 2023
For her fourth game, Swift wore her love for Kelce on her sleeve.
Eagle-eyed fans quickly noticed she was wearing a friendship bracelet, featuring his jersey number on it, sandwiched between two hearts.
At the Chiefs vs. Los Angeles Chargers game, Kelce’s biggest cheerleader looked every inch the proud girlfriend in a vintage sweatshirt Chiefs sweatshirt, pleated black skirt, dainty jewelry and her classic red lip.
The look is memorable among Swifties as the game marked a major relationship milestone for the pair.
It was the first time she was seen planting a kiss on the NFL player’s cheek, in a shot posted by Chariah Gordon, who’s dating Kelce’s teammate Mecole Hardman, Jr.
December 3, 2023
She may have a net worth of over $1.1 billion, but Swift opted to borrow a red Stella McCartney teddy coat from her pal, Brittany Mahomes, while braving the cold in Green Bay, Wisconsin at Lambeau Field.
Swift also rocked bright red nails and matching lipstick to show off her Kansas City spirit.
The Pennsylvania native, who was previously a lifelong Philadelphia Eagles fan, looked warm as she bundled up in a black turtleneck and Stuart Weitzman over-the-knee boots.
Her outfit had an instant effect on viewers at home, and even caused Google searches for ‘red coat’ to soar more than 400% worldwide.’
The game also marked her first since changing the lyrics to her song, Karma, from ‘Karma is the guy on the screen, coming straight home to me’ to ‘Karma is the guy on the Chiefs, coming straight home to me’ as he watched her perform in Argentina.
December 10, 2023
While the Chiefs may have lost to the Buffalo Bills, her outfit was certainty a style win.
Swift was decked out in another vintage crewneck sweatshirt, a black leather miniskirt, boots and pieces from Toronto-based jewelry brand Mejuri.
Following the loss, she and Kelce hit a pop-up bar in Kanas City, just days ahead of her 33rd birthday.
December 17, 2023
Swift made headlines for repping Kelce’s number on a custom knit beanie that featured an 87 on it.
Kathryn Cacho, who knit the beanie, told the Kansas City Star that she ‘crocheted it the night before the package was sent out.’
‘When I heard that she ordered from the store, I immediately thought I wanted to make her something to include in the package,’ the Swiftie explained.
As for seeing Swift wear the beanie, Cacho said she was ‘obviously super excited to see her actually wearing it and seeing the support from her fans is amazing.’
December 25, 2023
For the Christmas Day game, the Emmy winner wore a festive red and white Santa hat, with a giant ’87’ stitched to the front.
A number of other Chiefs WAGSs wore similar hats with their respective partners’ numbers on them.
Her brother, who also attended the game, wore a Santa Claus costume, complete with a red velvet coat, Chiefs scarf and beard.
Both Swift’s parents, Scott and Andrea, were also present to watch their daughter’s boyfriend attempt to defeat the Las Vegas Raiders. Sadly, the Chiefs lost.
December 31, 2023
Swift made a fashionable appearance Kelce’s final game of 2023 on New Year’s Eve.
Fans, unsurprisingly, went crazy for Taylor’s gameday fit, instantly spotting that she was wearing a duplicate of one of Kelce’s jackets.
His nickname for her, Tay-Tay, was adorably stitched onto one of the sleeves.
Sarah Chapelle, who documents Swift’s fashion choices on the popular Instagram account TaylorSwiftStyled, provided details about the pop star’s look on social media.
‘Her Chiefs varsity jacket is by the legendary Jeff Hamilton who became best known in the ’90s for his sports licensing within the NBA and NFL,’ Chapelle informed other Swifties.
‘Last week, Travis wore a very similar jacket also by Jeff Hamilton that differs from Taylor’s by its leather collar, cuffs, and hem. In its own way, this feels like a more fashion-forward way to reference Travis’ style, continuing her recent 87-dubbed accessories she’s worn to recent games but in a more ‘his & hers’ sort of way.’
January 13, 2024
All eyes were on Swift as she rocked a custom Travis Kelce puffer jacket, designed by Kristin Juszczyk, to the first round of the playoffs.
The unique puffer jackets took social media by storm and helped Juszczyk earn a licensing deal with the NFL.
‘It was just such a pinch-me moment,’ Juszczyk said of seeing Swift in her design. ‘[Taylor] single-handedly catapulted my career.’
She continued: ‘I’ve been at this for years. When I saw her walk out in that jacket, it just like, brought me to tears.’
January 21, 2024
The pop star appeared more secure about her relationship than ever as she proudly rocked an 87-covered jacket to watch the Chiefs take own the Buffalo Bills.
At this point, fans began to point out on X (previously known as Twitter) that she was no longer hiding just which player she was rooting for.
Chapelle wrote on her fashion blog that ‘her fashion at games has definitely evolved over the course of the season’ since her first game wearing ‘a casual pair of custom New Balance 550s and an unassuming tank top.’
‘I like to think of it as an evolution in growing sureness in not only the relationship as it progresses but in her feeling comfortable to proudly and confidently take up space,’ the blogger speculated.
January 28, 2024
After proving to be the Chief’s good luck charm, Swift kept her look simple as she watched her new favorite team win the AFC Championship game.
Ahead of the way, she was gifted a ring by Kelce’s mother Donna, which she wore to the game.
Emily Bordner, owner of EB and Co. and designer of the ring, recently told KMBC that she gifted Donna some pieces of jewelry in the hopes that they would be passed onto Swift, due to the mother of the Chiefs tight end already being a fan of her work.
‘We gifted Donna some pairs. We know that she loved our earrings. And so, we wanted to gift her even more of Kelce themed products. So, we sent those to her and then we were hoping that she would give them to Taylor. And she did,’ Bordner said.
Swift fans also noticed that Donna was wearing No. 87 jersey earrings that matched with the ring, following the AFC Championship.
‘It’s just been a crazy whirlwind and we’re just trying to take advantage of everything we can and sell as much as we can and show appreciation as much as we can for Donna and Taylor and everybody,’ Bordner continued.
Swifties had noticed a ‘TNT’ (likely Taylor and Travis) bracelet on the singer’s arm as another tribute to her nine-time Pro Bowl boyfriend.
The custom-made tennis bracelet was designed by Wove Made Inc., a Pennsylvania-based company.
Additionally, Swift donned the ‘Chiefs Necklace’ from WEAR by Erin Andrews and BaubleBar.