Empowering Women through Fashion: The Story of New Attitude Boutiq…


Black History Month shines a spotlight on local Black-owned businesses in the Miami Valley, and one such gem is New Attitude Boutique. Nestled at 5312 N. Main Street in Dayton, this longstanding establishment has been serving the community for over 43 years, offering unique fashion and custom designs for women of all sizes.


A Legacy of Empowerment and Style

Phetheria Woodson, the proud owner of New Attitude Boutique, has dedicated her life to making women feel beautiful through her carefully curated collection of clothing. Established in 1981, the boutique has become a staple in the Miami Valley, providing a space where women can find stylish and classy attire that caters to their individual tastes and body types.

Woodson’s passion for fashion and commitment to her community is evident in every detail of the boutique. From the warm and inviting atmosphere to the personalized service she provides, Woodson has created a space where women can feel empowered and confident.


More Than Just a Boutique

New Attitude Boutique is more than just a place to shop; it’s a hub for the local community. Woodson takes pride in serving her customers and providing them with a unique shopping experience that goes beyond the typical retail environment.

“I love making women feel beautiful,” Woodson shared. “When they walk into my boutique, I want them to feel like they are entering a safe and welcoming space where they can find clothing that makes them feel confident and empowered.”


True to its name, New Attitude Boutique offers a fresh perspective on fashion, with a focus on quality, style, and inclusivity. Woodson’s commitment to serving women of all sizes sets her boutique apart from the competition and has earned her a loyal customer base.

A Lasting Impact on the Miami Valley

As New Attitude Boutique continues to thrive, Woodson remains dedicated to giving back to the community that has supported her for over four decades. Through her business, she has created jobs, supported local designers, and provided a space where women can come together and celebrate their unique style.


“I am proud to be a part of the Miami Valley community and to have the opportunity to serve the women of this area,” Woodson said. “I believe that when we support each other, we can all succeed.”

New Attitude Boutique is open Wednesday through Saturday from 11 a.m. to 6 p.m. For more information, visit their website or follow them on social media.

As Black History Month continues, the Miami Valley proudly celebrates the legacy of businesses like New Attitude Boutique, which have made a lasting impact on the community through their commitment to empowerment, style, and inclusivity.

Phetheria Woodson’s passion for making women feel beautiful has not only transformed the lives of her customers but also inspired a new generation of entrepreneurs to follow in her footsteps. With over 43 years of service, New Attitude Boutique remains a testament to the power of perseverance, community, and the pursuit of one’s dreams.